Martin Transportation

Martin Transportation Sees Value of Speed Monitoring for the Bottom Line

Giving drivers what they need to succeed improves overall fleet performance, reduces costs and boosts morale...

How does Martin use SpeedGauge?

SpeedGauge sat down with Dale Dunaitis, CSS, Compliance Manager for Martin Transportation Systems (MTS) in Byron Center, Michigan. We wanted to learn just how Dale and his team use SpeedGauge and what benefits Martin is realizing from using the service. Turns out, the way that SpeedGauge reports speeding events, combined with ECM and other data, offers more than just driver coaching tools. We found that Martin uses SpeedGauge to do some pretty complex analysis that allows them to make equipment improvements and adjustments as well as help drivers make better choices across a range of different speeds and driving situations. 

“We give the driver the ability to judge his own performance by understanding how we administer the various monitoring systems and performance indicators that we use” says Dunaitis. Beyond seeing a 22% reduction in speeding violations in the first five months after deploying SpeedGauge, Martin began to compare the various daily reports it received from multiple sources and learned to look at driver and truck as a team – a team that could be trained with systems that can be adjusted to optimize performance.

They compared ECM vs GPS speeds, took input from drivers about how fast they were going and got trucks into the shop to adjust the settings for gear ratios, tire sizes and ECM speeds on the speedometer. Martin then analyzed different reports to learn that different drivers perform better in different speed brackets. Some were great on ramps, while others were more consistent performers at higher speeds. This enabled them to tailor coaching tools to specific driver strengths and weaknesses. Martin has learned that overall fleet cost of operations have improved just by lining up the various factors that contribute to optimal performance - and training for those factors on an individual driver basis.

How do Martin drivers like SpeedGauge?

Dale and the management team at MTS believe that they attract drivers that want to improve their performance and work within regulations and speed limits precisely because they monitor speed and safety trends. "Our drivers see this as a protection for them, and they work with us to build the best
possible conditions for them to succeed. We look at the driver and the truck as a team and ourselves as the coach that can help that team drive the maximum legal miles each week without any safety violations."

Martin has discovered that the best drivers often review SMS scores and safety ratings before they apply – understanding that high incidents of unsafe driving can indicate poorly managed routes and schedules or a disengaged management team. Drivers want to know how Electronic On Board Reporting (EOBR) is used, and Martin introduces the SpeedGauge service and speed monitoring during training. “We attract good drivers because we give them enough time to get from A to B, and enable them to drive 3800 to 4400 miles per week – the number they all want to reach in order to maximize their income,” says Dunaitis.

How do Martin executives like SpeedGauge?

Dale and the top management at Martin have also seen that "safety makes us money". They can see a direct link between their SpeedGauge and PeopleNet GPS solution and the cost of operations. Look no further than the 50% reduction in traffic stops and more than 60% reduction in fines paid the year after they started using SpeedGauge. Even more impressive is the twelve-month trend of their DOT safety scores (see graph), and improved performance in DOT safety audits.

Martin’s overall fleet MPG performance has improved, insurance premiums have gone down, and the company has been able to put 80 new trucks on the road in the last year with its improved truck and driver team approach. On some routes, Martin has even been able to lower its per mile compensation to drivers by maximizing the driving miles it can offer.


Speed remains the easiest driver behavior to monitor and control with optimized evaluation tools and training methods. “If a driver wants to succeed, then understanding how speed impacts success is crucial,” Dunaitis offers as we close our discussion. 

This entry was posted on January 5th, 2016 by stephen and is filed under User Stories.